Diana Prohóda
(Director of Product Design)
Working on projects that millions use and creating impact by designing products, communications, and systems that drive business and improve people’s lives
Leadership
As a People-Focused Leader, I build high-performing design teams that drive measurable business growth at scale
Impact
150M+ users served through design leadership
31% rise in subscriptions
17% growth in total revenue
Supported TGE with 2M+ users onboarded to Web3 in 72 hours
Portfolio
Movement Ecosystem: 

Designing a Comprehensive Wellness Platform Strategy
The company had achieved significant scale with 150M+ users across 2 main products over 9+ years, but faced fundamental growth limitations operating in standalone silos.
Outcomes: Identified pathway to transform 150M+ users to ecosystem-driven revenue growth
My design career covers a wide range of projects. I’d like to share some that showcase different levels of complexity and areas of work. If you're interested in a specific type of work, just ask. I have more to share
SWEAT Economy branding
The company had achieved significant scale with 150M+ users over 9+ years, but faced fundamental challenges transitioning from Web2 rewards to sustainable Web3 tokenomics. Despite strong user engagement, they needed a cohesive brand identity to support one of crypto's most ambitious mainstream adoption initiatives.
Outcomes: Led comprehensive brand strategy that supported the most successful TGE in crypto history, onboarding 2+ million users on-chain in the first month and creating a visual identity praised throughout the crypto community.
Sweatcoin Health Plans: 
How We Discovered an $8M Hiding Opportunity
With 150M+ users globally, our step-tracking app had massive reach but our premium conversion skewed heavily toward already-active users, missing our largest engaged segment entirely.
Outcomes: Identified $8–12M ARR opportunity through behavioral segmentation of 150M users
Key metrics
Strategic Transformation
31% rise in Premium subscriptions
17% growth in total revenue
15% increase in organic growth
$948M $SWEAT staked through UX design
15% increase in transaction rates
Leadership Excellence
9+ countries managed remotely
eNPS 100 in 2023 (company record)
70+ engineers collaborated with
17 community awards for mentorship
12,000+ hours contributed to global design community
(Leadership)
Design Leadership Through Strategic Business Impact
People-First Leadership
My leadership approach shapes happy, healthy teams that drive results at scale by connecting people and high-value services. As a people-first leader, I thrive in helping develop extraordinary leaders.
Key Achievements
Achieved the highest team satisfaction scores company-wide
Mentored professionals from Netflix, Oracle, Disney+, IBM, Monzo, Indeed, Adidas, Booking, Beamery, etc
Top 50 UX/UI Mentor Worldwide (34,000+ mentors globally)
Design teams aren't creating pretty interfaces.
They're creating revenue engines and experiences for the measurable impact
Business-Focused Strategy
I make data-driven decisions based on design intuitions, analysis, and UX research to deliver measurable business outcomes. I excel at distilling complex problems into actionable solutions that inspire teams and stakeholders across engineering, product, and marketing.
Key Achievements
Led rebranding, resulting in 15% organic growth
Facilitated design thinking workshops with 70+ engineers
Managed design strategy for 150+ million users globally
Collaborated with the Product team and 70 engineers
Led design initiatives across 9 countries
Scaled design operations while maintaining quality
(Preview)
Thought Leadership & Industry Impact
Community Leadership
Top 1% ADPList Contributor with 17 community awards
12,000+ hours contributed to the global design community
Top 50 UX/UI Mentor worldwide recognition
Team Power
Empathy is one key to leading a happy and healthy team. I can proudly share that my team's eNPS was 85 in 2022, 100 in 2023, and 75 in 2024.
(Preview)
Strategic Impact
Design leadership isn't about having answers. It's about asking better questions, leading to organizational transformation
Identified pathway to transform standalone health apps into an integrated ecosystem serving 150M+ users, positioning for ecosystem-driven revenue growth
Identified $8-12M ARR opportunity through behavioral segmentation of 150M+ users, transforming company-wide product strategy
Contributed to Sweat Wallet becoming the #1 finance app in 51 countries and the most downloaded app across all categories in 8 countries. Within 72 hours of token launch, 2+ million users downloaded Sweat Wallet, and the most experienced their first blockchain transaction.
