Diana Prohóda
Director of Product Design
Working on projects that millions use and creating impact by designing products, communications, and systems that drive business and improve people’s lives
Leadership
As a People-Focused Leader, I build high-performing design teams that drive measurable business growth at scale
Impact
150M+ users served through design leadership
31% rise in subscriptions
17% growth in total revenue
Supported TGE with 2M+ users onboarded to Web3 in 72 hours
Product design case studies
Movement Ecosystem:
Designing a Comprehensive Wellness Platform Strategy
The company had achieved significant scale with 150M+ users across 2 main products over 9+ years, but faced fundamental growth limitations operating in standalone silos.
Outcomes: Identified pathway to transform 150M+ users to ecosystem-driven revenue growth
Sweatcoin Health Plans: How We Discovered an $8M Hiding Opportunity
With 150M+ users globally, our step-tracking app had massive reach, but our premium conversion skewed heavily toward already-active users, missing our largest engaged segment entirely.
Outcomes: Identified $8–12M ARR opportunity through behavioural segmentation of 150M users
Advisory projects for startups, scaleups, and product teams
Key metrics
Strategic Transformation
31% rise in Premium subscriptions
17% growth in total revenue
15% increase in organic growth
$948M $SWEAT staked through UX design
15% increase in transaction rates
Leadership Excellence
9+ countries managed remotely
eNPS 100 (company record)
70+ engineers collaborated with
17 community awards for mentorship
14,000+ hours contributed to global design community
Services
Product Strategy
Clarify product direction, improve experience quality, and connect design decisions to growth, retention, and revenue.
Design Leadership
Bring senior guidance to teams that need clearer direction, better collaboration, and stronger design influence across the business.
Founding Designer Advisory
Support founders from early product thinking to execution foundations, helping them make smart design decisions before scaling.
AI Design Operations
Create robust workflows in which AI handles repeatable tasks, so people can stay focused on judgment, quality, and strategic decisions.
Design Culture & Team Growth
Develop stronger designers, healthier processes, and a design culture that elevates decision quality across the company.
Impact
Identified pathway to transform standalone health apps into an integrated ecosystem serving 150M+ users, positioning for ecosystem-driven revenue growth
Identified $8-12M ARR opportunity through behavioural segmentation of 150M+ users, transforming company-wide product strategy
Contributed to Sweat Wallet becoming the #1 finance app in 51 countries and the most downloaded app across all categories in 8 countries. Within 72 hours of token launch, 2+ million users downloaded Sweat Wallet, and the most experienced their first blockchain transaction.
Design leadership isn't about having answers. It's about asking better questions, leading to organisational transformation
Get in touch
Currently based in Lisbon, Portugal — available for remote-friendly projects